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Our society as a whole believes that fat people deserve shaming, that shaming might make us lose weight. It may work for a short period, motivating a fat person to try weight loss yet again. However, shame makes us feel less worthy so that we actually take worse care of ourselves in the end.
Society has a marked interest in fat people feeling shame. I previously spoke about Foucault and scapegoats. Society loves scapegoats, the oppressed, but they love scapegoats who think they deserve to be scapegoated even more. Then, when things are blamed on the oppressed, they do not fight back. The oppressed do not resist the poor treatment they receive because they feel ashamed. Society gets the relief of having a scapegoat without the muss and fuss of resistance.